Research into Similar Products: Conventions and Structure of a Trailer

I have already looked at the primary codes and conventions of a film trailer. i have learnt that each trailer, regardless of genre, all have similarities. Genre can influence how a trailer is made and what choices are made for the trailer. For example an action music Soundtrack would be used in a film that has a large amount of action sequences to connote to the audience the type of film they are watching. This may excite the audience and give a hint towards the generally idea and plot of the film. To help me make a successful film trailer i'm looking at some of the best film trailers. knowing what makes a film trailer successful is important as i need to know the generic conventions required in one. A range of things may make a film trailer successful. From the soundtrack to the fast paced, intense editing in an action trailer.                                                                      

             

From researching into film trailers i have looked i the structure of constructing a trailer. 

For a trailer:

Act 1 : opening of trailer and introduction of characters and environment. we get a sense of the characters relationship and the introduction of a dilema usually appears during this act.  

1. Opening: establishes setting and introduces character
2. Build up: Relationships established. Development of characters and their world
3. a dilemma or series of complications.  Characters are faced with an obstacle t
4. Events: a series of events/action as characters try to overcome obstacle, solve problem, discover truth and so on.

A lot of film trailers reveal to much about the plot and spoiling the story. An effective trailer avoids any suggestion of resolution and ending. some trailers even suggest that the antagonist is going to become victorious in a situation that seems impossible for the protagonist. Like there is no hope

Looking at these different trailers loosely allow me to base my own trailer on the techniques. I will look into some trailers I enjoy now for inspiration, as well as to build upon my knowledge of trailers and their conventions, before I begin to plan my own.