Research into Similar Products: Mad Max - Fury Road Poster

Mad Max Fury Road poster

We can see the Title of the film ' MAD MAX FURY ROAD' which covers nearly the entire poster. I also like how there is damage to the title and layers on it to compensate the genre of the film. Post apocalyptic/ action and adventure. I also like how the actors of the film have been put in front of the 'MAD MAX' yet behind the 'Fury Road'

The main image immediately suggests the post apocalyptic setting of the film as we see two people with guns, ragged clothes and pieces of metal that is attached to them. The character played by Tom Hardy has a cage around his head like how a dog would have a muzzle to cover his mouth. This suggests he is dangerous. Both of these characters are important as they are both at the center of the poster and the actors names have been placed at the top of the poster suggesting the story arc revolves around them. The main image appears to take place in a desert. This isn't a natural habitats for humans to survive in which once again reinforces the idea of a post apocalyptic genre. 

The tagline at the top of the poster stands out due to its unique typography. It looks hand written once again suggesting the post apocalyptic genre of the film. it is large drawing the audience to it. It directly links to the title making it more effective by using the word 'MAD'. The tagline gives a futuristic vibe as it talks about the future suggesting a sci - fi genre of film. By doing this the audience are allowed to imagine the type of film this is.

At the bottom of the poster we can see the films credits like the directors and producers. The production company is also mentioned. This is a big convention for a hollywood poster and isn't meant to draw the audience's eyes away from the main image of the poster. Gives credit to the production company but doesn't draw away from the poster.

There is a very simplistic colour scheme which only uses the colours of Yellow, Orange and Blue. These colours all compliment one another and shows the main setting of the film. In the title we see red which makes the poster stand out more. It further emphasizes the action of the film because it appears to be blood splatter, stains and broken debris. The colours also suggest a world in chaos. I like this effect on the title as it foreshadows to the audience the action that will take place in this film.