Thursday, 5 October 2017

Research into Similar Products: Genre

As part of my research I have decided to look at specific genres to see there codes and conventions, how they are represented through trailers and how the audience receives the trailer. I am hoping that will help me decide my genre for my moving project. The first genre I am looking at is Action.

An Action trailer usually of a slow build-up at the beginning which leads up to a fast paced/exciting sequence which entices the audiences and keeps them on there edge of their seats. Creating tension and a build up towards a climax is essential as it can create specific moods for audiences such as excitement, suspense, inspiration, awe and the line between good and evil.

There are sub-genres for the action genre. These are:
  • Action adventure
  • Action comedy
  • Action horror

The Primary Conventions of An Action Trailer

-The main protagonist will have to overcome challenges which will allow them to be prepared for facing the main antagonist
-Suitable soundtrack which reflects the tone of the film whilst keeping true to the genre and tradition film trailer. This is also essential to creating the mood for the trailer and putting the audience in the correct emotion. For example violin music could be seen as a horror or thriller type of soundtrack which would create fear and anxiety for the audience.
-introduction to the antagonist, yet not giving away too much information about them or there identity, usually keeping their face away from the camera or keeping it concealed. The protagonist can give a narrative and dialogue to give more information about them and there plans.
-Fast paced action sequences throughout but mainly towards the end of the trailer as the beginning give us more context about the films plot and its characters. these fast paced action scenes also could be used to show the props used in mass proportion.
-The editing would consist of jump cuts and straight cuts to create a sense of battle and chaos, which would keep the audience on the edge of their seats as it reveals small amounts of the narrative so the audience is not fully aware of what is being shown to them
                                                                                                                                    

This is the Wonder Woman trailer which incorporates different action trailer conventions.

- The establishing shot immediately allows us to see the mise-en-scene used and the armour plating worn by Wonder Woman. This cuts to her shield being unveiled. This creates and reinforces the genre of action as we associate a shield with war a battle used during medieval times. This sets the tone for the film as it is implied to the audience the nature and premise of the film. We see Wonder Women stood in what appears to be no mans land, again reinforcing the action genre.

- After the productions logo play we hear a soundtrack play. The song itself is called warriors by imagine dragon which directly links to the plot of the film. This gradually builds up throughout the trailer to the point where the trailer reaches it climax. When the main protagonist is climbing up the side of the wall we can hear the lyrics of the song which is in time with the movement she makes whilst climbing the wall.

- There is a lot of quick editing and slow motion to create and idea of chaos and fighting but slowed down enough so the audience can take it in. the fast pace editing is done so audience do not have a full understanding of the narrative and are left wanting to know more by the slow motion scenes.This fast paced editing also conveys a fast-paced story line and the chaos within the narrative.

- The film is rated PG13, which means you must be over the age of 13 to see the film. This therefore appeals to a young yet maturing age group. The age rating is due to the consistent violence throughout yet there isn't any blood or gore which is deemed too explicit for a pg13 audience. a lot of other super hero action films have similar rating as the producers know that there main focus audience would be teenagers as they are most likely to know the characters and be into the comics then and older audience.



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