Research into similar products: Trailer conventions

The trailer I will be looking at today is Goodbye Christopher Robin which is the true story based on the creation of the Winnie the Pooh book series 

This trailer immediately implies the time period as we see two of the main protagonists praying which was primarily done more consistently between and during WWI and WWII. This scene also introduces us to the main characters. A family of three and a nanny. The mise-en-scene here also suggests the time period being somewhere during the 1920s as we see a very early model of a car.

we are then given the production logos. Big names could attract audience members as they may expect a specific standard of film from that production company 

''England's funniest writer"

''Ready to put the smile on people's faces"

This use of diegetic dialogue allows the audience to understand more about the main protagonist A.A. Milne. It gives us the setting of the film and establishes that the main protagonist is a popular writer. it is also that people are recovering from WWI and it is Milne's duty to ''put the smile on people's faces''. The stage light is shone onto Milne and a contrast is shown between that and his horrific experiences during war in a flash back moment. it also suggests he has post traumatic stress due to the close up shot of his facial expression. This cuts to a scene of him asking why did we go to war?

There is a voice over narrative from various characters which helps establish the plot to the audience. "I hear you're writing a book to stop people from going to war". Throughout we hear piano music which helps strengthen the idea of time period and they use something that would be around during the 1920s .

Text is used to construct backstory for the film and give deeper context and information about the effect the book series had. ''Based on a true story''. A speed up shot is used right after ''To a worldwide phenomenon". to emphasise the rate at which these books were being sold at. it emphasise the success of Milne and Winne the Pooh. A website is given at the end of the trailer so if audience members who enjoyed the film want to know more then they have a website to go to. 

The soundtrack towards the end of the trailer sets a positive tone for the film. some of the beats re in time with points within the trailer. i.e. when the soldiers are playing. This is something had to master in a trailer but is very useful. I see various similarities to the Baby trailer however there are some things here that were new to me. Using a light, in this case, to show juxtaposition between two scene's where similar lights were present helps to emphasise the various tones and messages of the film and may make audience members decide whether they want to watch the film. This is something to work with. Showing an object or light prior to an event and after the event to show the different tones of the film.