Saturday, 30 December 2017

Research into Similar Products: Ancillary products Poster

Justice league 

The title of the film isn't visible, however a tag line is the main Text on the poster. Each character is given his or her own equal space which shows equality between the members of the justice league and would appeal to a female audience as it portrays Wonder Woman as equal to her male colleagues. The tagline includes the logos of each of the protagonists suggesting a uniqueness to each character and to show that they are equal to one another as they each take up one letter. The main protagonists are placed as large which takes up most of the poster to show authority and power.

The background is black which makes the character stand out more and the dark nature of the film but the characters are vibrant which suggests the are the ones to combat the darkness. Affleck's Batman is placed in the center suggesting he has a main role within the film and will be one of the main focus of the film. Placing Batman within the center of the poster is also a a marketing technique. He is a widely reconised across the world and audience's will be drawn in to view the film as he is included as the main protagonist of the film. Batman being in the center also suggests that he a leader figure for the other members and is the one who brings them all together.

The tagline is bold and the white colour makes it stand out, as it doesn't clash with any other white on the poster. Its central and immediately catches the the audiences eye due to it standing out from the rest of the poster.

At the bottom of the poster is a date for the film and the distributor also a logo for the film which will be associated with the film. I like this poster a lot due to its simplistic yet simplistic design. Also I like the way the characters are organised in this poster and all are looking away giving a heroic look
which gives an admirable view of the characters. This poster has inspired me to think about my typography more for my poster and to give it personal link to the characters. By conducting research into typography I should be able to find a suitable font style for my poster

I will come back and look at this when creating my own Ancillary Product

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