Research into Similar Products: Conventions and Style of Trailer

If I had to base my trailer on a specific style, it would be like the Logan trailer which came out in March earlier this year. This specific style of trailer creates a range of emotions for the audience. such as excitement, anticipation and anxiety for the final outcome for the characters.  One of the reasons for this would be the franchise of the ''X-men'' movies as audiences have become invested in two of the major characters from those films. From the dialogue of "You Still have Time" suggests time is slowly closing in on Logan implicating to the audience that this is the last time we will see Hugh Jackman as Wolverine (Logan). However my trailer is not based on a big franchise therefore making it harder for the audience to feel invested into the characters. However making the characters relatable may make audience members feel similar emotions towards the characters. 

This is the Logan trailer and song to the trailer above. I find the style for this trailer rather appealing and engages the audience creating a sense of involvement with the plot. 

The conventions and style of the trailer

- The trailer opens with a normal scene of X-23 stealing from a shop unaware of what she is doing. There is no soundtrack at this point except music embedded within that scene to create a station atmosphere with the quirky music. The scene quickly escalates setting the tone for the film and the unique abilities of X-23 creating a basic character arc for her character. She is quickly stopped by Logan who then takes some beef jerky from the counter without paying for them. This creates a rather small comedic moment in a somewhat serious trailer.
- The production logos then run. The trailer begins to take a dark tone as the soundtrack used connotes a serious and violent tone. This is complimented by the action within the trailer. the songs itself (Way down we go - Kaleo) reinforces the Action genre.
-Throughout emotive dialogue is used as a narrative which creates sympathy and makes the trailer relatable as they base the dialogue around family.
- The action within the trailer is in time with the music. For example when the main antagonist jumps out of his jeep at 0:47 there is a loud thud as this happens making the character appear to be much more threating. At 1:41 this happens again as the on screen text is in time with the beats and when Logan unleashes his claws making him appear to be deadly.
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