Research into Similar products: The Dark Knight Poster

The title of the film is bold and striking and incorporates iconography by the use of the Batman logo to help grab the audience's attention. It draws them to the title. This also helps audience's remember it. The white writing contrasts with the rest of the film poster and stands out. it may also connote the battle between good and evil in this film.

We see an image of the lead character, which creates excitement for the film as he is stood in pose which creates mystery around him. This is further emphasised by the lack of emotion seen on the character. This is also a selling pint for the poster as audiences will already know who this character is and will identify him easily. The background of the main image sets the tone for the film and the location without giving too much away to the audience about the plot of the film. The dark colours will help audiences understand the type of film it is and the smoke accompanies this to create atmosphere. the logo angle shot on Batman makes him appear powerful and dominant however makes him look sinister which will make the audience begin to question the film

Another selling point for the film is the batman logo on the building. First of it looks like an explosion has just taken place which is a key aspect of an action film and further emphasise the genre and themes. Also indicates that Batman may be the only hope in a dark world. Audiences will instantly recognise the logo, as it is one know throughout the world. The fact that the logo is bright orange which is contrasted by the gloomy atmosphere of the rest of the poster mates it eye catching and draws the audiences attention there. It suggests that the hero is very powerful because it takes up a lot of space on the poster and is big.

The tagline is one of the first things the audience sees. This tagline further emphasises the action and adventure genre. The tagline compliments the picture as ''A World Without Rules'' is shown in the poster and we can see the chaos erupting. This would create anticipation for the audience.

The release date is shown and is positioned at the centre of the bottom of the poster in a large font. Highlights the importance of the date and make the audience feel they cannot miss it. Allows them to make plans in advance. The date contrasts with the background to show its importance.  Above the date is the list of institutions that have taken part with this big blockbuster film.