Saturday, 24 March 2018

research into target audience: Poster tagline typography choice

When I began constructing my poster I had successfully chosen a tagline, through the use of a messenger survey. From the survey I was told that the audience preferred 'Hunt Before Your Hunted'. This was useful for me as it meant that I now had an effective tagline which would help audiences remember my product and film. However I also explored Typography and found two fonts that I liked the most. If you want to see the poster with the typography again this link will take you to the blog post: https://adamtoo13.blogspot.co.uk/2018/03/drafting-and-planningorganisation.html

I sent the two posters to a group to see which on they felt was better. This was the response:
Font 1 = PIO
Font 2 = Jangly walk





The overall feedback was that the second font, PIO was too messy and didn't really go with the post apocalyptic setting as good as the Jangly walk font. I would like to add a personal note that i felt  that jangly font was better to begin with and better emphasised the graffiti hand written tagline for the apocalyptic era.  

The poster looks like this with the Jangly font. 


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